Why I Call My Customers “Clients” – The Power of Collaboration at Designs by MTK
More Than a Sale, It’s a Partnership
Have you ever worked with a business and felt like just another order number? Too often, transactions in the apparel and design industry feel impersonal—like a quick exchange rather than a meaningful collaboration. But at Designs by MTK (DBMTK), we do things differently.
I don’t refer to the people who shop with me as “customers.” They are my clients—because we’re building something together. Whether it’s custom t-shirts, business branding, or apparel from the DBMTK line, my role is not just to sell but to co-create, empower, and bring your vision to life.
This approach is especially important for Black women, who deserve more than just a product—they deserve a personalized experience that affirms, supports, and amplifies their unique identities.
In this blog, I’ll break down why calling you a client makes a difference and how it transforms our relationship into something greater than just business.
The Difference Between a Customer and a Client
Customers Buy, Clients Collaborate
A customer is someone who makes a purchase. Their experience is often transactional:
• They see a product they like.
• They pay for it.
• They receive it.
A client, on the other hand, is someone I work with rather than just sell to. Our relationship is collaborative, creative, and ongoing. When you partner with me at DBMTK:
• We brainstorm together to bring your vision to life.
• I provide expert guidance to help refine your ideas.
• You receive personalized attention to ensure your project aligns with your brand or personal style.
This distinction is what sets DBMTK apart. I’m not just selling t-shirts or logos—I’m helping Black women show up in the world boldly and authentically.
Co-Creation: Bringing Your Ideas to Life
When you come to DBMTK, you’re not just shopping—you’re shaping a vision. Whether you need:
✅ Custom designs for your business or brand
✅ Transfers for DIY apparel
✅ Business cards and logos to establish your presence
✅ Apparel that speaks to your identity as a Black woman
I listen to your ideas, offer insights, and refine details to create something truly unique.
Empowerment Through Personalized Service
Black Women Deserve More Than One-Size-Fits-All
The apparel and design industries often ignore the unique needs and desires of Black women. From clothing that doesn’t consider our body types to branding that fails to reflect our culture, we’re often left out of the creative conversation.
At DBMTK, I make sure my clients feel:
• Seen – Because representation matters.
• Heard – Your ideas and preferences shape the final product.
• Empowered – Every design is intentional, reflecting strength, beauty, and culture.
The Power of Representation in Design
Did you know that 81% of consumers say they need to trust a brand before making a purchase? (Edelman Trust Barometer, 2022). When brands center Black women in their creative process, they build loyalty, trust, and deeper connections.
That’s why every DBMTK design is crafted with Black women in mind—whether it’s a statement tee, a custom business logo, or a branding package that helps your vision take flight.
The Business Benefits of Treating Customers Like Clients
1. Higher Client Satisfaction and Loyalty
A collaborative relationship leads to better results and stronger trust. Research shows that companies focusing on customer experience can increase revenue by 10-15% (McKinsey & Company).
2. More Personalized and High-Quality Products
When I treat you as a client, not just a customer, the end product reflects your unique identity and needs—not a generic template.
3. A Stronger Community of Black Women Entrepreneurs
I believe in supporting other Black-owned businesses. When I help you brand your business or create custom designs, we’re building a network of empowered Black women thriving together.
Client-Centered Design in Action
How DBMTK Makes the Process Seamless
I take pride in making sure your experience is smooth, from the first consultation to the final product.
💡 Step 1: Share Your Vision – Whether you have a clear idea or need help brainstorming, I’m here to guide you.
🎨 Step 2: Customization & Collaboration – We refine your design to make sure it’s perfect for your needs.
🖨️ Step 3: Production & Delivery – You receive a high-quality product that reflects your brand, identity, and personal style.
📣 Step 4: Community & Support – Need future branding, updates, or new designs? I’m here to help as your trusted design partner.
Actionable Takeaways: How to Build Client Relationships in Your Business
If you’re a fellow entrepreneur, consider these strategies to move beyond transactions and build real client relationships:
✅ Prioritize Collaboration – Involve your clients in the creative process.
✅ Focus on Personalization – Offer services and products tailored to their needs.
✅ Build a Community – Engage with your audience beyond the sale.
✅ Provide Ongoing Support – Let your clients know they can return for future services.
A Partnership That Goes Beyond Business
At Designs by MTK, calling you a client instead of a customer isn’t just about words—it’s about respect, empowerment, and collaboration.
When we work together, you’re not just buying something—you’re co-creating something meaningful. You’re part of a community of Black women who support, uplift, and celebrate one another.
If you’re ready to bring your vision to life—whether it’s custom branding, apparel, or a personal design project—let’s connect. You deserve more than a transaction. You deserve a partnership.
📢Call to Action: Let’s Create Together!
💡 Have a design idea in mind? Let’s make it happen! Contact me at melinda.king@designsbymtk.com.
📲 Follow @DesignsByMTK on Instagram, Facebook, and LinkedIn for updates, inspiration, and client success stories!
🔗 Shop Designs by MTK – Browse apparel created for and by Black women!
