Faith Over Fear: How My Belief Keeps Me Grounded as a Black Woman Entrepreneur

As a Black woman entrepreneur, my journey into business ownership has been anything but easy. There have been seasons filled with doubt, discouragement, and moments when I questioned whether I was truly called to do this work. But through it all—every late night, every setback, every “no”—my faith has been the foundation that has kept me standing.

Faith is My Strategy

For me, faith isn’t just something I practice on Sundays. It’s a business strategy. It’s the lens through which I make decisions, the anchor that keeps me grounded, and the force that pushes me forward when everything around me says “give up.”

In the early days of launching my business, I was overwhelmed with the weight of trying to get it right—branding, marketing, funding, building a customer base. There were times when I invested money I didn’t have, worked long hours with no immediate return, and had to smile through disappointments that no one else saw. In those moments, it was my faith in God’s promises that reminded me: this is bigger than you. This is purpose work. Kingdom work. And because of that, I couldn’t quit.

Faith Helps You Persevere

As a new business, you will have hard times. There’s no sugarcoating that. You’ll face rejection, slow sales, self-doubt, and sometimes even isolation. But when you have faith, you understand that even in the struggle, God is working. Every delay is not a denial. Every challenge is building your character, strengthening your vision, and preparing you for what’s ahead.

There were times I wanted to jump at every opportunity—every vendor event, every partnership, every “big idea.” But it was in prayer that I found clarity. It was in stillness and listening to the Holy Spirit that I received direction.

Listening to the Holy Spirit

There have been projects that looked good on paper. But the Holy Spirit said, “No, not this one.” And let me tell you, saying no when your business is still growing can be hard. But obedience matters. Every time I’ve honored that inner nudge and passed on something that didn’t align with my values or vision, I’ve been blessed in ways I couldn’t have imagined. Sometimes that blessing was peace. Sometimes it was a better opportunity. Sometimes it was protection from burnout or distraction.

I remember being invited to a large event that many saw as a “must-do” for business exposure. But something didn’t sit right in my spirit. I prayed, waited, and ultimately declined. Later, I learned that the event didn’t support Black-owned businesses fairly, and many vendors left feeling unseen and undervalued. That moment reminded me that discernment is a gift. And in business, it’s one I don’t take for granted.

Faith Keeps You Grounded in Success

Success is a beautiful thing, but it can also become a trap if you’re not spiritually grounded. As my business begins to grow—more orders, more recognition, more doors opening—I have to remind myself daily: stay humble, stay faithful.

Faith helps me celebrate the wins without becoming consumed by them. It reminds me that the same God who brought me here can take me further, but only if I continue to walk in alignment with Him. It reminds me to keep my heart in the right place and to never chase platforms over purpose.

To My Fellow Sisters in Business

If you’re a Black woman entrepreneur reading this, I want you to know this: You don’t have to separate your faith from your business. In fact, your faith may be the very thing that keeps your business alive.

Lean into it. Pray over your ideas. Ask God for clarity before saying yes. Trust that He will provide—customers, resources, divine connections. And when things get hard, because they will, let your faith remind you why you started.

You are not just building a brand—you are building legacy, impact, and community. And with faith, you can build all of that on a solid foundation that no storm can shake.

Keep going, sis. Keep believing. Keep listening to the voice that guides you—not just to profit, but to purpose.